{"product_id":"keep-my-color-shampoo","title":"Keep My Color Shampoo","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e WHAT IT IS: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: white; mso-themecolor: background1;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eLow-acid shampoo for colour-treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e WHO IT’S FOR: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eColoured, toned and chemically treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e WHY YOU NEED IT: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eKeep My Color Shampoo gently cleanses while helping protect hair colour from premature fading. Its low-acid formula helps maintain colour vibrancy, replenish lost moisture and restore softness and shine to chemically stressed hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e WHAT MAKES IT DIFFERENT \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003e✓ Helps protect colour from fading\u003cbr\u003e✓ Supports longer-lasting colour vibrancy\u003cbr\u003e✓ Gently cleanses without stripping moisture\u003cbr\u003e✓ Replenishes hydration lost during colouring\u003cbr\u003e✓ Restores softness, smoothness \u0026amp; shine\u003cbr\u003e✓ Ideal for coloured and chemically treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e ACTIVE INGREDIENTS: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: white; mso-themecolor: background1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eORGANIC ARCTIC RASPBERR \u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003ehelps restore the hair cuticle while protecting against free radical damage that can dull colour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eLIPID PRO_COMPLEX\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003e helps replenish essential lipids and moisture lost during colouring for smoother, healthier-looking hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eWILD PLANTS. EXTRAORDINARY RESILIENCE\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eInspired by Arctic plants that thrive in harsh climates, our organic botanical extracts help protect colour-treated hair from environmental stress, dryness and dullness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e HAIR FACTS \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eDid you know?\u003cbr\u003e• Colour-treated hair becomes more porous and loses moisture faster\u003cbr\u003e• Frequent washing can accelerate colour fading\u003cbr\u003e• A low-acid pH helps keep the cuticle smoother and colour pigments locked inside\u003cbr\u003e• Well-hydrated hair reflects more light and looks shinier\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e STYLISTS’ TIPS: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: white; mso-themecolor: background1;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e• After colouring, wait at least 72 hours before shampooing to help pigments fully set inside the hair\u003cbr\u003e• Wash with lukewarm water instead of hot water to reduce colour fading\u003cbr\u003e• Always follow with conditioner — its low pH helps seal the cuticle and preserve colour vibrancy\u003cbr\u003e• Use colour-safe heat protection before styling to minimise colour damage\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003e HOW TO USE IT: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eApply to damp hair, emulsify and rinse thoro ughly. Repeat if necessary.\u003c\/span\u003e\u003c\/p\u003e","brand":"ice-professional","offers":[{"title":"Default Title","offer_id":57834825220483,"sku":"50246E_5","price":7.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1812\/0323\/files\/50246E_ICE_by_NATURA_SIBERICA._Keep_My_Color_Shampoo_250_ml_1.jpg?v=1785221848","url":"https:\/\/ice-professional.com\/products\/keep-my-color-shampoo","provider":"ICE Professional","version":"1.0","type":"link"}