{"product_id":"keep-my-color-serum","title":"Keep My Color Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHAT IT IS: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003esealing low-acid serum for colour-treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHO IT’S FOR: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ecoloured, toned and chemically treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHY YOU NEED IT: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eKEEP MY COLOR SERUM is a lightweight sealing treatment that helps close the hair cuticle to lock colour pigments inside the hair for longer-lasting vibrancy. It delivers exceptional shine, effortless detangling and heat protection while leaving hair silky, smooth and beautifully glossy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHAT MAKES IT DIFFERENT \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e✓ Helps seal the cuticle to preserve colour\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Extends colour vibrancy and reduces washout\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Provides heat protection during styling\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Instantly detangles and smooths hair\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Enhances softness, shine \u0026amp; manageability\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Ideal for coloured and toned hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e ACTIVE INGREDIENTS: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eORGANIC ARCTIC RASPBERRY\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eHelps restore the hair cuticle while protecting against free radical damage that can dull colour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLIPID PRO_COMPLEX\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eHelps replenish essential lipids and moisture lost during colouring for smoother, healthier-looking hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWILD PLANTS. EXTRAORDINARY RESILIENCE\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eInspired by Arctic plants that thrive in harsh climates, our organic botanical extracts help protect colour-treated hair from environmental stress, dryness and fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e HAIR FACTS \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eDid you know?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Colour fades faster when the hair cuticle remains open after washing or colouring\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Acidic formulas help smooth and seal the cuticle, helping colour pigments stay inside the hair fibre\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Heat styling without protection can accelerate colour fading and moisture loss\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Smooth, sealed hair reflects more light, creating a vibrant, glossy finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e STYLISTS’ TIPS: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e• Apply before blow-drying to protect hair from heat while preserving colour vibrancy\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Use a small amount on dry hair as a finishing step for extra shine and frizz control\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Focus application on mid-lengths and ends where coloured hair is most porous\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Pair with the complete Keep My Color routine for maximum colour longevity and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e HOW TO USE IT: \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eApply a small amount to clean, towel-dried or dry hair, focusing on mid-lengths and ends. Do not rinse. Style as desired.\u003c\/span\u003e\u003cb id=\"docs-internal-guid-bf903603-7fff-f06b-35b6-78860398e62f\"\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ice-professional","offers":[{"title":"Default Title","offer_id":57834826203523,"sku":"50963E_5","price":7.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1812\/0323\/files\/50963E_ICE_by_NATURA_SIBERICA._Keep_My_Color_Serum_50_ml_2_2.jpg?v=1785221253","url":"https:\/\/ice-professional.com\/products\/keep-my-color-serum","provider":"ICE Professional","version":"1.0","type":"link"}