{"product_id":"keep-my-blonde-shampoo-anti-yellow","title":"Keep My Blonde Shampoo Anti-yellow","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background: rgb(54, 64, 72);\"\u003e WHAT IT IS: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eUltra-violet shampoo for blonde hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background: rgb(54, 64, 72);\"\u003e WHO IT’S FOR: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eIce blonde, highlighted and bleached hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background: rgb(54, 64, 72);\"\u003e WHY YOU NEED IT: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eKeep My Blonde Shampoo helps neutralize unwanted yellow and brassy tones while enhancing cool blonde shades. Its toning formula refreshes highlights without over-drying, leaving blonde hair softer, shinier and easier to comb after every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background: rgb(54, 64, 72);\"\u003e WHAT MAKES IT DIFFERENT \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003e✓ Neutralises yellow and brassy tones\u003cbr\u003e✓ Helps maintain cool blonde shades\u003cbr\u003e✓ Enhances brightness and shine\u003cbr\u003e✓ Hydrates while toning\u003cbr\u003e✓ Leaves hair softer and easier to detangle\u003cbr\u003e✓ Ideal for bleached, highlighted and cool blonde hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background: rgb(54, 64, 72);\"\u003e ACTIVE INGREDIENTS: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; mso-themecolor: background1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003e\u003cstrong\u003eORGANIC POLAR BLUEBERRY\u003c\/strong\u003e\u003cbr\u003eHelps protect and restore damaged hair while improving resilience, vibrancy and healthy-looking shine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003e\u003cstrong\u003eHYALURONIC ACID\u003c\/strong\u003e\u003cbr\u003eHelps maintain optimal moisture balance to keep blonde hair hydrated, smooth and protected\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003e\u003cstrong\u003eWILD PLANTS. EXTRAORDINARY RESILIENCE\u003c\/strong\u003e\u003cbr\u003eInspired by Arctic plants that thrive in extreme climates, our organic botanical extracts help protect delicate blonde hair from dryness, dullness and external stress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background: rgb(54, 64, 72);\"\u003e HAIR FACTS \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eDid you know?\u003cbr\u003e• Blonde hair is naturally more porous and prone to brassiness\u003cbr\u003e• Bleaching weakens the cuticle, making hair more vulnerable to dryness\u003cbr\u003e• Purple pigments help visually neutralise unwanted yellow tones\u003cbr\u003e• Hydration is essential for keeping blonde hair glossy and luminous\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e STYLISTS’ TIPS: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003e• If your hair is very porous, mix anti-yellow shampoo with your regular shampoo for gentler toning\u003cbr\u003e• Leave on for less time during the first use to control toning intensity\u003cbr\u003e• Always follow with conditioner or mask to restore softness and moisture\u003cbr\u003e• Use once or twice a week, depending on how much neutralisation your blonde needs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: rgb(255, 255, 255); background: rgb(54, 64, 72);\"\u003e HOW TO USE IT: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eApply to damp hair, emulsify and leave for 3–5 minutes depending on the desired toning effect. Rinse thoroughly. Repeat if necessary\u003cb\u003e.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"ice-professional","offers":[{"title":"Default Title","offer_id":57834825089411,"sku":"50222E_5","price":7.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1812\/0323\/files\/50222E_ICE_by_NATURA_SIBERICA._Keep_My_Blonde_Shampoo_Anti-yellow_250_ml_4_copy_1.png?v=1786081678","url":"https:\/\/ice-professional.com\/products\/keep-my-blonde-shampoo-anti-yellow","provider":"ICE Professional","version":"1.0","type":"link"}