{"title":"Keep My Color","description":"\u003cp\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 255, 255);\"\u003e WHO IT IS FOR:\u003c\/span\u003e \u003c\/strong\u003e\u003c\/span\u003e colored and toned hair\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e\u003cstrong\u003e WHY YOU NEED IT:\u003c\/strong\u003e \u003c\/span\u003e to restore and smooth the hair structure. To protect hair from the oxidation process after coloring. Ph balanced routine\u003c\/p\u003e","products":[{"product_id":"keep-my-color-shampoo","title":"Keep My Color Shampoo","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e WHAT IT IS: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: white; mso-themecolor: background1;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eLow-acid shampoo for colour-treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e WHO IT’S FOR: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eColoured, toned and chemically treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e WHY YOU NEED IT: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eKeep My Color Shampoo gently cleanses while helping protect hair colour from premature fading. Its low-acid formula helps maintain colour vibrancy, replenish lost moisture and restore softness and shine to chemically stressed hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e WHAT MAKES IT DIFFERENT \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003e✓ Helps protect colour from fading\u003cbr\u003e✓ Supports longer-lasting colour vibrancy\u003cbr\u003e✓ Gently cleanses without stripping moisture\u003cbr\u003e✓ Replenishes hydration lost during colouring\u003cbr\u003e✓ Restores softness, smoothness \u0026amp; shine\u003cbr\u003e✓ Ideal for coloured and chemically treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e ACTIVE INGREDIENTS: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: white; mso-themecolor: background1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eORGANIC ARCTIC RASPBERR \u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003ehelps restore the hair cuticle while protecting against free radical damage that can dull colour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eLIPID PRO_COMPLEX\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003e helps replenish essential lipids and moisture lost during colouring for smoother, healthier-looking hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eWILD PLANTS. EXTRAORDINARY RESILIENCE\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eInspired by Arctic plants that thrive in harsh climates, our organic botanical extracts help protect colour-treated hair from environmental stress, dryness and dullness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e HAIR FACTS \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eDid you know?\u003cbr\u003e• Colour-treated hair becomes more porous and loses moisture faster\u003cbr\u003e• Frequent washing can accelerate colour fading\u003cbr\u003e• A low-acid pH helps keep the cuticle smoother and colour pigments locked inside\u003cbr\u003e• Well-hydrated hair reflects more light and looks shinier\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e STYLISTS’ TIPS: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: white; mso-themecolor: background1;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e• After colouring, wait at least 72 hours before shampooing to help pigments fully set inside the hair\u003cbr\u003e• Wash with lukewarm water instead of hot water to reduce colour fading\u003cbr\u003e• Always follow with conditioner — its low pH helps seal the cuticle and preserve colour vibrancy\u003cbr\u003e• Use colour-safe heat protection before styling to minimise colour damage\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003e HOW TO USE IT: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eApply to damp hair, emulsify and rinse thoro ughly. Repeat if necessary.\u003c\/span\u003e\u003c\/p\u003e","brand":"ice-professional","offers":[{"title":"Default Title","offer_id":57834825220483,"sku":"50246E_5","price":7.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1812\/0323\/files\/50246E_ICE_by_NATURA_SIBERICA._Keep_My_Color_Shampoo_250_ml_1.jpg?v=1785221848"},{"product_id":"keep-my-color-mask","title":"Keep My Color Mask","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHAT IT IS: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e colour-preserving hair mask\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHO IT’S FOR: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e coloured, toned and chemically treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHY YOU NEED IT: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e KEEP MY COLOR MASK is an intensive treatment that helps restore and smooth the hair structure while protecting colour-treated hair from post-colouring oxidation. It replenishes lost moisture, improves softness and helps preserve vibrant, long-lasting colour with exceptional shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHAT MAKES IT DIFFERENT \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Helps preserve colour vibrancy for longer\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Restores and smooths the hair structure\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Protects against post-colouring oxidation\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Deeply nourishes and replenishes moisture\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Enhances softness, shine \u0026amp; manageability\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Ideal for coloured and toned hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e ACTIVE INGREDIENTS: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eORGANIC ARCTIC RASPBERRY\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Helps restore the hair cuticle while protecting against free radical damage that can dull colour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLIPID PRO_COMPLEX\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Helps replenish essential lipids and moisture lost during colouring for smoother, healthier-looking hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWILD PLANTS. EXTRAORDINARY RESILIENCE\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Inspired by Arctic plants that thrive in harsh climates, our organic botanical extracts help protect colour-treated hair from environmental stress, dryness and colour fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e HAIR FACTS \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Did you know?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Colouring increases hair porosity, allowing pigments to wash out more easily\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Oxidation continues after colouring and can gradually reduce colour vibrancy\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Deep conditioning treatments help restore moisture and smooth the cuticle for longer-lasting colour\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Healthy, well-hydrated hair reflects more light, making colour appear richer and shinier\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e STYLISTS’ TIPS: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Use once or twice a week to maintain colour vibrancy and restore moisture\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Leave on for 5–10 minutes for deeper nourishment after colouring services\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Comb through the hair to distribute the mask evenly from mid-lengths to ends\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Finish with cool or lukewarm water to help smooth the cuticle and lock in shine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e HOW TO USE IT: \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eApply generously to clean, towel-dried hair, focusing on mid-lengths and ends. Leave on for 5–10 minutes, then rinse thoroughly. Use 1–2 times per week or as needed for intensive colour care. \u003c\/span\u003e\u003c\/p\u003e","brand":"ice-professional","offers":[{"title":"Default Title","offer_id":57834825253251,"sku":"50956E_5","price":9.29,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1812\/0323\/files\/50956E_ICE_by_NATURA_SIBERICA._Keep_My_Color_Mask_200_ml_2_64f243e1-9379-4b6d-a1fd-e858c7139822.jpg?v=1785222033"},{"product_id":"keep-my-color-conditioner","title":"Keep My Color Conditioner","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e WHAT IT IS: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: white; mso-themecolor: background1;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eLow-acid conditioner for colour-treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e WHO IT’S FOR: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: white; mso-themecolor: background1;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eColoured, toned and chemically treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e WHY YOU NEED IT: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eKeep My Color Conditioner helps hydrate, soften and detangle colour-treated hair while protecting against colour fading and washout. Its low-acid formula helps smooth and seal the cuticle, locking in colour pigments for longer-lasting vibrancy, shine and softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e WHAT MAKES IT DIFFERENT \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003e✓ Helps protect colour from fading and washout\u003cbr\u003e✓ Smooths and seals the cuticle\u003cbr\u003e✓ Hydrates and softens chemically treated hair\u003cbr\u003e✓ Improves detangling and manageability\u003cbr\u003e✓ Enhances colour vibrancy and shine\u003cbr\u003e✓ Ideal for coloured and toned hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e ACTIVE INGREDIENTS: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"color: white; mso-themecolor: background1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eORGANIC ARCTIC RASPBERRY\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003e helps restore the hair cuticle while protecting against free radical damage that can dull colour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eLIPID PRO_COMPLEX\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003e helps replenish essential lipids and moisture lost during colouring for smoother, healthier-looking hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eWILD PLANTS. EXTRAORDINARY RESILIENCE\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eInspired by Arctic plants that thrive in harsh climates, our organic botanical extracts help protect colour-treated hair from environmental stress, dryness and dullness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e HAIR FACTS \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eDid you know?\u003cbr\u003e• Colouring raises the hair cuticle, making hair more vulnerable to moisture loss\u003cbr\u003e• Open cuticles allow colour pigments to wash out faster\u003cbr\u003e• Acidic conditioners help smooth and close the cuticle surface\u003cbr\u003e• Sealed cuticles help hair look shinier and keep colour vibrant for longer\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e STYLISTS’ TIPS: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003e• After a colouring service, choose a conditioner with acidic pH to help close the cuticle as much as possible\u003cbr\u003e• Focus application on mid-lengths and ends, where hair is usually more porous\u003cbr\u003e• Leave on for 2–3 minutes for enhanced colour protection and softness\u003cbr\u003e• Always use heat protection before styling to help prevent colour fading\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e HOW TO USE IT: \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eApply to washed hair, focusing on mid-lengths and ends. Leave for 1–2 minutes, then rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"ice-professional","offers":[{"title":"Default Title","offer_id":57834825679235,"sku":"50253E_5","price":8.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1812\/0323\/files\/50253E_ICE_by_NATURA_SIBERICA._Keep_My_Color_Conditioner_250_ml_3_63052f4d-0fc2-48ab-a681-ad9dfbde60ac.jpg?v=1785221702"},{"product_id":"keep-my-color-serum","title":"Keep My Color Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHAT IT IS: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003esealing low-acid serum for colour-treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHO IT’S FOR: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ecoloured, toned and chemically treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHY YOU NEED IT: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eKEEP MY COLOR SERUM is a lightweight sealing treatment that helps close the hair cuticle to lock colour pigments inside the hair for longer-lasting vibrancy. It delivers exceptional shine, effortless detangling and heat protection while leaving hair silky, smooth and beautifully glossy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHAT MAKES IT DIFFERENT \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e✓ Helps seal the cuticle to preserve colour\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Extends colour vibrancy and reduces washout\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Provides heat protection during styling\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Instantly detangles and smooths hair\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Enhances softness, shine \u0026amp; manageability\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Ideal for coloured and toned hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e ACTIVE INGREDIENTS: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eORGANIC ARCTIC RASPBERRY\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eHelps restore the hair cuticle while protecting against free radical damage that can dull colour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLIPID PRO_COMPLEX\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eHelps replenish essential lipids and moisture lost during colouring for smoother, healthier-looking hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWILD PLANTS. EXTRAORDINARY RESILIENCE\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eInspired by Arctic plants that thrive in harsh climates, our organic botanical extracts help protect colour-treated hair from environmental stress, dryness and fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e HAIR FACTS \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eDid you know?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Colour fades faster when the hair cuticle remains open after washing or colouring\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Acidic formulas help smooth and seal the cuticle, helping colour pigments stay inside the hair fibre\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Heat styling without protection can accelerate colour fading and moisture loss\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Smooth, sealed hair reflects more light, creating a vibrant, glossy finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e STYLISTS’ TIPS: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e• Apply before blow-drying to protect hair from heat while preserving colour vibrancy\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Use a small amount on dry hair as a finishing step for extra shine and frizz control\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Focus application on mid-lengths and ends where coloured hair is most porous\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Pair with the complete Keep My Color routine for maximum colour longevity and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e HOW TO USE IT: \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eApply a small amount to clean, towel-dried or dry hair, focusing on mid-lengths and ends. Do not rinse. Style as desired.\u003c\/span\u003e\u003cb id=\"docs-internal-guid-bf903603-7fff-f06b-35b6-78860398e62f\"\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ice-professional","offers":[{"title":"Default Title","offer_id":57834826203523,"sku":"50963E_5","price":7.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1812\/0323\/files\/50963E_ICE_by_NATURA_SIBERICA._Keep_My_Color_Serum_50_ml_2_2.jpg?v=1785221253"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1812\/0323\/collections\/KEEP_MY_COLOR_copy.png?v=1784541587","url":"https:\/\/ice-professional.com\/collections\/keep-my-color.oembed","provider":"ICE Professional","version":"1.0","type":"link"}