{"title":"Keep My Blonde","description":"\u003cp\u003e\u003cspan style=\"color: rgb(255, 255, 255); background-color: rgb(54, 64, 72);\"\u003e\u003cstrong\u003e WHAT IT IS: \u003c\/strong\u003e\u003c\/span\u003e ultra-violet shampoo\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 255, 255);\"\u003e WHO IT IS FOR:\u003c\/span\u003e \u003c\/strong\u003e\u003c\/span\u003e ice blonde hair\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e\u003cstrong\u003e WHY YOU NEED IT:\u003c\/strong\u003e \u003c\/span\u003e to protect and cool down highlights while leaving the hair soft, shiny and easy to brush. Contains organic polar blueberry and hyaluronic acid\u003c\/p\u003e","products":[{"product_id":"keep-my-blonde-mask-anti-yellow","title":"Keep My Blonde Mask Anti-Yellow","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHAT IT IS: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ultra-violet anti-yellow hair mask\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHO IT’S FOR: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ice blonde, highlighted and bleached hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHY YOU NEED IT: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e KEEP MY BLONDE MASK helps neutralise unwanted yellow and brassy tones while delivering intensive nourishment to blonde hair. It restores softness, moisture and shine, leaving blonde hair cooler, brighter and healthier-looking after every treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e WHAT MAKES IT DIFFERENT \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Neutralises unwanted yellow and warm tones\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Intensively nourishes and restores blonde hair\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Helps maintain cool blonde shades\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Restores softness, shine \u0026amp; elasticity\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Reduces dryness and improves manageability\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e ✓ Ideal for bleached, highlighted and cool blonde hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e ACTIVE INGREDIENTS: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eORGANIC POLAR BLUEBERRY\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Helps protect and restore damaged hair while improving resilience, vibrancy and healthy-looking shine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHYALURONIC ACID\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Helps maintain optimal moisture balance to keep blonde hair hydrated, smooth and protected\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWILD PLANTS. EXTRAORDINARY RESILIENCE\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Inspired by Arctic plants that thrive in extreme climates, our organic botanical extracts help protect delicate blonde hair from dryness, dullness and environmental stress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e HAIR FACTS \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Did you know?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Blonde hair becomes more porous after lightening and loses moisture more easily\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Purple pigments help neutralise unwanted yellow and brassy tones\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Bleached hair requires intensive hydration to maintain softness and elasticity\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Well-hydrated blonde hair reflects more light, creating a brighter and cooler-looking finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e STYLISTS’ TIPS: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Use once or twice a week to maintain a cool blonde tone and restore moisture\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Leave on for 3–10 minutes depending on the desired toning intensity\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Wear gloves during application to avoid temporary staining of the hands\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e • Finish with cool or lukewarm water to help smooth the cuticle and maximise shine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e HOW TO USE IT: \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eApply generously to clean, towel-dried hair, focusing on mid-lengths and ends. Leave on for 3–10 minutes depending on the desired toning effect, then rinse thoroughly. Use 1–2 times per week or as needed.\u003c\/span\u003e\u003cb id=\"docs-internal-guid-2b62078b-7fff-38b5-4b62-e9d16a3f4dbb\"\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"ice-professional","offers":[{"title":"Default Title","offer_id":57834825056643,"sku":"51151E_5","price":9.29,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1812\/0323\/files\/51151E_ICE_by_NATURA_SIBERICA._Keep_My_Blonde_Mask_Anti-Yellow_200_ml_2.jpg?v=1785220731"},{"product_id":"keep-my-blonde-shampoo-anti-yellow","title":"Keep My Blonde Shampoo Anti-yellow","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background: rgb(54, 64, 72);\"\u003e WHAT IT IS: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eUltra-violet shampoo for blonde hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background: rgb(54, 64, 72);\"\u003e WHO IT’S FOR: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eIce blonde, highlighted and bleached hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background: rgb(54, 64, 72);\"\u003e WHY YOU NEED IT: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eKeep My Blonde Shampoo helps neutralize unwanted yellow and brassy tones while enhancing cool blonde shades. Its toning formula refreshes highlights without over-drying, leaving blonde hair softer, shinier and easier to comb after every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background: rgb(54, 64, 72);\"\u003e WHAT MAKES IT DIFFERENT \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003e✓ Neutralises yellow and brassy tones\u003cbr\u003e✓ Helps maintain cool blonde shades\u003cbr\u003e✓ Enhances brightness and shine\u003cbr\u003e✓ Hydrates while toning\u003cbr\u003e✓ Leaves hair softer and easier to detangle\u003cbr\u003e✓ Ideal for bleached, highlighted and cool blonde hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background: rgb(54, 64, 72);\"\u003e ACTIVE INGREDIENTS: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; mso-themecolor: background1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003e\u003cstrong\u003eORGANIC POLAR BLUEBERRY\u003c\/strong\u003e\u003cbr\u003eHelps protect and restore damaged hair while improving resilience, vibrancy and healthy-looking shine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003e\u003cstrong\u003eHYALURONIC ACID\u003c\/strong\u003e\u003cbr\u003eHelps maintain optimal moisture balance to keep blonde hair hydrated, smooth and protected\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003e\u003cstrong\u003eWILD PLANTS. EXTRAORDINARY RESILIENCE\u003c\/strong\u003e\u003cbr\u003eInspired by Arctic plants that thrive in extreme climates, our organic botanical extracts help protect delicate blonde hair from dryness, dullness and external stress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background: rgb(54, 64, 72);\"\u003e HAIR FACTS \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eDid you know?\u003cbr\u003e• Blonde hair is naturally more porous and prone to brassiness\u003cbr\u003e• Bleaching weakens the cuticle, making hair more vulnerable to dryness\u003cbr\u003e• Purple pigments help visually neutralise unwanted yellow tones\u003cbr\u003e• Hydration is essential for keeping blonde hair glossy and luminous\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72);\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: white; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e STYLISTS’ TIPS: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003e• If your hair is very porous, mix anti-yellow shampoo with your regular shampoo for gentler toning\u003cbr\u003e• Leave on for less time during the first use to control toning intensity\u003cbr\u003e• Always follow with conditioner or mask to restore softness and moisture\u003cbr\u003e• Use once or twice a week, depending on how much neutralisation your blonde needs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\" style=\"color: rgb(255, 255, 255); background: rgb(54, 64, 72);\"\u003e HOW TO USE IT: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eApply to damp hair, emulsify and leave for 3–5 minutes depending on the desired toning effect. Rinse thoroughly. Repeat if necessary\u003cb\u003e.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"ice-professional","offers":[{"title":"Default Title","offer_id":57834825089411,"sku":"50222E_5","price":7.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1812\/0323\/files\/50222E_ICE_by_NATURA_SIBERICA._Keep_My_Blonde_Shampoo_Anti-yellow_250_ml_4_copy_1.png?v=1786081678"},{"product_id":"keep-my-blonde-conditioner-anti-yellow","title":"Keep My Blonde Conditioner Anti-yellow","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"color: white; background: rgb(54, 64, 72);\" lang=\"EN-US\"\u003e WHAT IT IS: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"color: white; mso-themecolor: background1;\" lang=\"EN-US\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eUltra-violet conditioner for blonde hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"color: white; background: rgb(54, 64, 72);\" lang=\"EN-US\"\u003e WHO IT’S FOR: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"color: white; mso-themecolor: background1;\" lang=\"EN-US\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eIce blonde, highlighted and bleached hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 255, 255); background: rgb(54, 64, 72);\" lang=\"EN-US\"\u003e WHY YOU NEED IT: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eKeep My Blonde Conditioner helps neutralize unwanted warm, yellow and brassy tones while maintaining cool blonde shades. Its conditioning formula refreshes and enriches blonde tones while restoring softness, smoothness and healthy-looking shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 255, 255); background: rgb(54, 64, 72);\" lang=\"EN-US\"\u003e WHAT MAKES IT DIFFERENT \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003e✓ Neutralises yellow and warm tones\u003cbr\u003e✓ Helps maintain cool blonde shades\u003cbr\u003e✓ Refreshes and enriches blonde colour\u003cbr\u003e✓ Restores softness and smoothness\u003cbr\u003e✓ Helps improve shine and manageability\u003cbr\u003e✓ Ideal for bleached, highlighted and cool blonde hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 255, 255); background: rgb(54, 64, 72);\" lang=\"EN-US\"\u003e ACTIVE INGREDIENTS: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"color: white; mso-themecolor: background1;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eORGANICBLUEBERRY EXTRACT\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003e-RICH IN B VITAMINS AND FLAVONOIDS, EFFECTIVELY PROTECTS HAIR AGAINST THE NEGATIVE EFFECTS AND MAKES IT LOOK HEALTHY\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eHYALURONIC ACID -\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003eATTRACTS AND RETAINS WATER IN THE DEEPER LAYERS OF THE HAIR, GIVING HAIR ELASTICITY AND REDUCING BREAKAGE \u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eVIOLET \u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003e\u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003e\u003cb\u003ePIGMENTS \u003c\/b\u003e\u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003eNEUTRALIZE UNWANTED YELLOW TONES\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003eWILD PLANTS. EXTRAORDINARY \u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003eRESILIENCE\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eInspired by Arctic plants that thrive in extreme climates, our organic botanical extracts help protect delicate blonde hair from dryness, dullness and external stress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(255, 255, 255); background: rgb(54, 64, 72);\" lang=\"EN-US\"\u003e HAIR FACTS \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eDid you know?\u003cbr\u003e• Blonde hair becomes more porous after lightening and loses moisture faster\u003cbr\u003e• Porous hair absorbs unwanted warm pigments more easily\u003cbr\u003e• Purple pigments help visually counteract yellow and brassy tones\u003cbr\u003e• Toned and hydrated blonde hair looks brighter, cooler and shinier\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"background-color: rgb(54, 64, 72); color: rgb(255, 255, 255);\"\u003e\u003cstrong\u003e\u003cspan style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\" lang=\"EN-US\"\u003e STYLISTS’ TIPS: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003e• Leave on for less time during the first use to control toning intensity\u003cbr\u003e• Always apply evenly for a more uniform toning result\u003cbr\u003e• Can also be used on dark hair to help neutralise unwanted yellow or orange tones\u003cbr\u003e• Finish with conditioner as the final step — its low pH helps seal the cuticle and enhance shine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"color: white; background: rgb(54, 64, 72);\" lang=\"EN-US\"\u003e HOW TO USE IT: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e\u003cbr\u003eApply to washed hair, focusing on mid-lengths and ends. Leave for 3–5 minutes depending on the desired toning effect, then rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"ice-professional","offers":[{"title":"Default Title","offer_id":57834825613699,"sku":"50239E_5","price":8.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1812\/0323\/files\/50239E_ICE_by_NATURA_SIBERICA._Keep_My_Blonde_Conditioner_Anti-yellow_250_ml_1_copy_a1c00fb3-3d7e-4218-a4fd-7bfa45af9c63.jpg?v=1785220354"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/1812\/0323\/collections\/KEEP_MY_BLONDE_copy.png?v=1784541571","url":"https:\/\/ice-professional.com\/collections\/keep-my-blonde.oembed","provider":"ICE Professional","version":"1.0","type":"link"}