Keep My Color
Shampoo

 WHAT IT IS: 
Low-acid shampoo for colour-treated hair

 WHO IT’S FOR: 
Coloured, toned and chemically treated hair

 WHY YOU NEED IT: 
Keep My Color Shampoo gently cleanses while helping protect hair colour from premature fading. Its low-acid formula helps maintain colour vibrancy, replenish lost moisture and restore softness and shine to chemically stressed hair

 WHAT MAKES IT DIFFERENT 
✓ Helps protect colour from fading
✓ Supports longer-lasting colour vibrancy
✓ Gently cleanses without stripping moisture
✓ Replenishes hydration lost during colouring
✓ Restores softness, smoothness & shine
✓ Ideal for coloured and chemically treated hair

 ACTIVE INGREDIENTS: 

ORGANIC ARCTIC RASPBERR helps restore the hair cuticle while protecting against free radical damage that can dull colour

LIPID PRO_COMPLEX helps replenish essential lipids and moisture lost during colouring for smoother, healthier-looking hair

WILD PLANTS. EXTRAORDINARY RESILIENCE
Inspired by Arctic plants that thrive in harsh climates, our organic botanical extracts help protect colour-treated hair from environmental stress, dryness and dullness.

 HAIR FACTS 
Did you know?
• Colour-treated hair becomes more porous and loses moisture faster
• Frequent washing can accelerate colour fading
• A low-acid pH helps keep the cuticle smoother and colour pigments locked inside
• Well-hydrated hair reflects more light and looks shinier

 STYLISTS’ TIPS: 
• After colouring, wait at least 72 hours before shampooing to help pigments fully set inside the hair
• Wash with lukewarm water instead of hot water to reduce colour fading
• Always follow with conditioner — its low pH helps seal the cuticle and preserve colour vibrancy
• Use colour-safe heat protection before styling to minimise colour damage

 HOW TO USE IT: 
Apply to damp hair, emulsify and rinse thoro ughly. Repeat if necessary.